Business Development

Business Development starts with your business plan, it is a direction that you choose to take.  Your business plan should act as a guide to you and people around you, however from time to time, certain opportunities arise, this should result in you updating the plan - or at least understanding the impact of these opportunities on other areas of the plan going in forward.

Business Development is about selecting markets, clients and opportunities to pursue, and at the same time choosing which ones to exclude.  the result is that you are able to better focus resources on specific areas that you want to target, with the goal of building a brand and client base that supports your plans.